CRM Lead

Job description

CRM Lead United Kingdom: Drive the future of customer engagement – and help shape how we reach millions of patients across the UK. Your new role: As CRM Lead, you will be the catalyst for transforming how we engage with customers across the UK affiliate. You'll own the adoption and optimisation of our CRM strategy, working at the intersection of technology, commercial execution and cross-functional collaboration to enhance how we serve healthcare professionals and patients. Day-to-day your responsibilities will include: - Driving CRM usage across all functions and championing adoption within cross-functional teams to embed a customer-first mindset - Investigating and implementing ways to improve CRM adoption, establish workflows and data input standards that drive simplicity and integration - Acting as the local point of contact for solution providers, regional and IO project teams, ensuring alignment between UK requirements and global strategy - Advising and engaging senior leaders on the business changes required for successful CRM adoption and commercial impact - Owning, monitoring and reporting progress on new features deployment, upgrades and gap analysis - Leading dashboard t...