Lifecycle Marketing Manager

Job description

Lifecycle Marketing Manager The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.Essential Functions Lifecycle & Retention Support Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.Support the mapping and ongo...