Social Media Specialist

Job description

Florida Tech is looking for a social media specialist to help us turn awareness into affinity and attention into action—while meaningfully contributing to the voice of the university across key platforms. The Social Media Specialist role blends creative content work and social media responsibilities with the realities of higher education marketing communications: thoughtful planning, careful review, and consistent, tactful execution. You’ll create and engage, but also operate within established brand, legal, and institutional guidelines. You’ll own a meaningful portion of your creative work, while also executing assigned projects—a balance of marketing-driven social media and institutional communications needs. The Social Media Specialist is empowered to inform, assist and most importantly delight prospective students and their families via strategic content development, brand storytelling, and direct relational activities such as answering FAQs or "going the extra mile" to help someone who reaches out via comment or direct message. The Social Media Specialist closely collaborates with members of the Marketing, Web, Creative and Communications teams on content planning and developm...