Senior Business Analyst (Growth Marketing)

Job description

As we expand our global reach and introduce WHOOP to millions more people, disciplined, data-driven marketing investment is critical to driving sustainable growth. We are hiring a Senior Business Analyst to partner with performance marketers on the Growth Marketing team to optimize media investment and improve marketing efficiency. In this role, you will work closely with marketers, data scientists, and cross-functional partners to translate complex data into actionable insights that inform budget allocation, campaign optimization, and long-term growth strategy. RESPONSIBILITIES: Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend. Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns. Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions. Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments. Collaborate with Data Science to...