AI Search & SEO Analyst

Job description

Job Description Summary As part of the Digital Optimization team, the AI Search & SEO Analyst will play a key role in understanding the impact of AI Search and AI Overviews on Novartis brand websites and optimizing our web ecosystem for the evolving AI-driven search landscape. This role requires in-depth knowledge of how large language models (LLMs) discover, interpret, and deliver information. It focuses on research, measurement, and insight generation to help brands improve visibility and performance in AI search environments. Job Description: Key Responsibilities: Analyse how Novartis brand websites appear across AI Search and AI Overview results. Conduct keyword, content, and technical audits to identify opportunities for visibility improvement. Support development of a measurement framework to track AI-driven visibility and engagement. Monitor and benchmark AI visibility metrics for Novartis and competitors. Build dashboards and automated reports tracking KPIs (visibility, share of voice, CTR, conversions, AI win Rate etc) and deliver clear narratives to stakeholders on impact and next steps. Maintain data accuracy across dashboards and reporting systems (GA4, GSC, SEMrush, Lo...