Segment Marketing Manager L2

Job description

Requisition Number: 222229 Job Description: Cintas is seeking a Segment Marketing Manager to join our team and create impactful marketing strategies, campaigns, and materials aimed at raising awareness and consideration among B2B decision makers. This position is crucial in aiding our service and sales teams to retain and expand our customer base, secure new business opportunities, and consistently enhance Cintas’ value proposition for both current clients and potential prospects. Key Responsibilities: Messaging and Positioning: - Craft compelling messaging that clearly communicates the value proposition of Cintas products and services to resonate with the B2B target audience. Target Audience Segmentation: - Define and segment key target audiences to develop highly focused marketing and/or sales campaigns. Content Marketing Strategy: - Create and manage a content calendar that includes valuable and engaging content such as whitepapers, blog posts, webinars, case studies, and email newsletters to attract and educate potential customers. Campaign Development and Execution: - Design and implement multi-channel marketing campaigns across various platforms like email, social media, paid...