Senior Paid Social Specialist

Job description

About the team The Zillow Social Marketing team drives brand and business impact through best-in-class, data-driven social marketing. We sit at the intersection of brand storytelling, performance marketing, innovation, and cultural relevance. We partner cross-functionally across Brand, Creative, Product Marketing, Paid Marketing, Data Science, Communications, and external brand partners to build social programs that influence perception, drive measurable outcomes, and elevate Zillow’s leadership in the category. About the role: We are seeking a strategic Senior Paid Social Specialist to own and evolve our paid social ecosystem across multiple lines of business. This role goes beyond campaign execution — We're looking for a thought leader who drives innovation, strengthens measurement rigor, and partners cross-functionally to inform business decisions. You will manage a paid social budget across Brand, Buyer, Renter, and Agent initiatives, ensuring investment decisions are rooted in insight, aligned to business strategy, and optimized for both short- and long-term impact. This role requires a strong strategic thinker who can: Translate complex performance data into clear, compelling...