Lifecycle Strategy, Senior Manager

Job description

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. Overview: The Senior Manager, Lifecycle Strategy, sits within Yahoo’s Customer Strategy organization and plays a critical role in defining and scaling end-to-end lifecycle strategies across channels. This role owns complex lifecycle problem spaces, partners deeply with Product Marketing, Channel Execution, and Marketing Analytics, and serves as a strategic driver of customer-first growth across Yahoo’s portfolio. Lifecycle strategy is a core growth lever at Yahoo, ensuring users receive relevant, timely, and cohesive experiences across all touchpoints and moments in the customer journey. This is an individual contributor role for an experienced lifecycle strategist who can operate autonomously, influence cross-functional partners, and translate high-level growth objectives into actionable, multi-channel lifecycle strategies. Responsibilities: Own lifecycle strategy for key customer journeys from fir...