Shopper Marketing Manager

Job description

Who are we? Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come! As the Shopper Marketing Manager , you will be the expert on Retail Media and eCommerce marketing strategies. You will be responsible for setting and executing strategies to accelerate trü frü’s online and omnichannel growth. This role involves developing programs to drive brand awareness, demand, and conversion, managing relationships with external partners, and collaborating with the sales & marketing team to grow digital sales and maintain continuity in trü frü’s brand messaging. You will also oversee media spend allocation across retail media platforms, manage campaign setups, an...