Softlines Manager, Licensing

Job description

Purpose of the Role: You will be responsible for the day-to-day category management and commercial performance of key licensing partners within the McLaren Racing portfolio, ensuring contractual rights are fully leveraged through well-structured, commercially driven product ranges. With ownership across apparel, home and accessories (softlines-led), the role drives end-to-end range strategy, from category architecture and creative direction through to development milestones, launch execution and KPI delivery, including revenue, margin, SKU productivity and speed to market, while building strong, long-term partner relationships that enable sustained category growth and brand consistency. With licensing at its core, this role ensures all products are brand-authentic, trend-relevant and retail-ready, underpinned by strong fashion and product development expertise. This includes trend forecasting, fabrications, silhouettes, grading, technical specifications and fit, alongside the ability to translate strategic direction into commercially viable ranges. You will also play a key role in onboarding and developing new partners and emerging softlines categories, identifying growth opportuni...