Communications Specialist (Media Relations)

Job description

The Communications Specialist is responsible for proactively developing and executing strategic media plans that generate earned media coverage, strengthen Alabama Power’s reputation, and support business and operational priorities. This role requires strong judgment, creativity, disciplined planning, and the ability to work effectively across departments and with media partners. What Success Looks Like: A successful Communications Specialist anticipates media opportunities, develops compelling and newsworthy story angles, aligns internal partners early, and executes with precision to secure positive earned media coverage. They act as a trusted advisor and, when needed, a confident on‑camera spokesperson. Key Responsibilities: Strategic Media Planning & Execution: - Develop strategic communications and media plans aligned to reputation and business needs - Identify proactive earned media opportunities and story ideas - Plan around media cycles, deadlines, and reporter availability Story Development & Creativity: - Translate operational and technical work into compelling, relatable stories - Design creative, visual media opportunities that attract coverage - Identify story angles th...