Principal Product Manager – Agentic Media Measurement

Job description

Principal Product Manager – Agentic Media Measurement Company Description: Newton Research is a fast-growing software start-up founded by repeat entrepreneurs and well-funded by blue chip venture capital firms. We are building the next generation of the closed loop media lifecycle, developing AI agents that leverage the latest in LLMs and generative AI with specialized knowledge. Our products generate actionable business insights for our customers and partners, assisting in each step of the media planning, buying and measurement lifecycle. About the Role: As Principal Product Manager – Agentic Media Measurement, you will own the strategy, roadmap, and execution of Newton's measurement and insights platform—the analytical engine that proves media works and tells brands where to invest next. Your work will sit at the intersection of causal inference, Bayesian modeling, and modern AI, turning complex marketing science into products that deliver clear, defensible answers to the questions CMOs and media teams ask every day. You will lead the product direction for Newton's Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and cross-channel measurement capabilities, working han...