Dir Growth & Analytics

Job description

We are seeking a strategic and data-driven Director of Growth & Analytics to lead and scale the full-funnel growth strategy for Discount Mugs. This leader will be accountable for driving incremental revenue, improving profitability, and optimizing marketing investment across all channels, including ownership of go-to-market strategy, promotional planning, paid media execution, and marketing analytics. The Director will build and lead a high-performing, analytically rigorous team while developing forecasting models and performance frameworks that translate data into clear, actionable decisions. The ideal candidate brings a balance of strategic vision and operational depth, with a proven ability to optimize spend, implement measurement frameworks, and drive scalable, margin-conscious growth in a fast-paced environment. Essential Functions: (The reason this job exists is to perform these functions. These functions are performed regularly, seriously impacts other jobs, and there are a limited number of employees whose performance of the function can be distributed.) Go To Market Strategy & Investment - Develop strategic frameworks, go to market, and multi-year investment plans to defin...