Strategic Data Marketeer – B2B – Brussels
ING · BE
Your Role & Work Environment As a Strategic Data Marketeer , you are a key driver of digital sales growth within Easy Banking B2B Digital Sales . You connect...
Job description
Your Role & Work Environment As a Strategic Data Marketeer , you are a key driver of digital sales growth within Easy Banking B2B Digital Sales . You connect data, marketing and commercial objectives to maximize acquisition, conversion and engagement of our Self-employed & Micro companies segment in Belgium . You operate at the heart of our digital sales engine, working hand-in-hand with CRO experts, Digital Sales marketers, Content, UX and Product teams to turn insights into tangible sales impact . Your mission is clear: improve the performance of our digital sales funnels end-to-end — from traffic targeting and personalization, to conversion optimization and activation. You combine strong business ownership with deep analytical expertise and help the squad make better, faster, data-driven decisions. Your Key Responsibilities: 1) Drive Digital Sales Performance through Data 2) Personalization & Targeting (RTCDP / AEP) 3) Advanced Analytics & Measurement (Adobe + SAS) 4) SEO / GEO & Market Intelligence (Semrush) 5) Experimentation & Conversion Enablement - Own and steer performance across the full digital funnel (acquisition → onboarding → conversion → activation). - Identify growt...