Sr. Manager Offline Media

Job description

Position Overview: The Senior Manager, Upper Funnel & Offline Media leads the strategy, agency oversight, and performance evaluation of reach-based acquisition channels, including DRTV, audio, podcasting, radio, DOOH, and upper-funnel programmatic under the supervision of the Senior Director of Digital Marketing. This role ensures disciplined execution, strong agency leadership, and clear alignment with broader acquisition objectives, with accountability for incremental demand creation. In addition to media planning and oversight, this role owns creative and landing page alignment across offline channels, ensuring messaging, offers, and user experience are optimized and consistently tested to improve performance. The Senior Manager supports production coordination, manages cross-channel utilization of offline creative assets in digital platforms, and partners with Analytics to lead lift measurement and incrementality analysis, translating cross-channel impact into actionable insights for optimization and future investment decisions. Responsibilities: Channel Strategy & Planning - Develop annual and quarterly media strategies for DRTV, audio, and other offline reach channels - Defin...