Retention/Lifecycle Marketing Specialist

Job description

Seek a new challenge in an autonomous role where you can make a measurable impact. Arise is a popular weight loss app active worldwide, with over 8 million downloads and a 4.7 average rating on the App Store. Our mission is simple but ambitious: change lives by empowering people to become healthier and happier. We are looking for a results-driven professional who will take ownership of our user retention and lifecycle marketing efforts and help Arise reach its full potential as a leader in the Health & Fitness category. If you thrive in a structured environment with clear goals, value precision in your work, and enjoy collaborating with a focused international team while working remotely, read on.: Tasks: - Work closely with the CEO to lead all user retention and lifecycle marketing activities, ensuring smooth onboarding, engagement, and reactivation flows. - Plan, organize, and optimize lifecycle campaigns across email, push, and in-app channels, including segmentation, messaging, and automation workflows. - Develop and maintain campaign calendars, user journey maps, lifecycle playbooks, and SOPs. - Conduct cohort, funnel, and retention analyses; identify drop-off points and churn...