Senior Marketing Specialist, User Acquisition

Job description

Ibotta is looking for a data-driven Senior Marketing Specialist, User Acquisition to drive user growth, and brand visibility through digital media and T.V. campaigns. This role is responsible for managing new user acquisition strategies across digital channels to achieve growth goals. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one. What you will be doing: Help drive user acquisition strategy for the Ibotta consumer app via digital marketing channels. Utilize our Mobile Measurement Partner (MMP) and internal dashboards to track performance of digital channels and make optimizations based on this data. Leverage AI to support analysis, decision-making processes, and marketing strategy formulation Partner closely with analytics, creative, lifecycle, product, and integrated marketing teams Ability to think creatively and holistically from concept to activation for user acquisition campaigns Manage Ibotta’s streaming & linear T.V. strategy, allocating bud...