AVP, Sales Enablement
Manulife · Toronto, Ontario, CA
This AVP leads Retail Sales Enablement for North America. The role owns the strategy and day-to-day delivery of the tools, platforms, and adoption programs t...
Job description
This AVP leads Retail Sales Enablement for North America. The role owns the strategy and day-to-day delivery of the tools, platforms, and adoption programs that help sales teams work smarter and engage advisors more effectively. You will partner closely with Sales, Marketing/MarTech, Technology, Data/Analytics, and Compliance to deliver a reliable CRM experience, strong selling tools (including content/engagement platforms), actionable reporting, and AI-enabled productivity improvements to create the best efficient and effective seller journey platform. Responsibilities: Set the North America Retail Enablement roadmap across CRM, selling tools, content/engagement platforms, reporting/insights, and AI-enabled capabilities. Own CRM outcomes (Salesforce), including platform improvements, workflow simplification, data quality, and field adoption. Lead enablement launches and changes end-to-end: communications, training, readiness, leadership alignment, and hypercare. Run the operating model for key tools (e.g., content management/engagement platforms), including vendor management and clear business ownership. Build and track adoption and impact metrics (usage, satisfaction, productivit...