Product Marketing Communications Specialist

Job description

About Signify Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. More about the role: As Product Marketing & Communications Specialist, You will translate business strategies into integrated marketing and communication plans with clear KPIs. In this role, you will drive lead generation through targeted campaigns, localized content, and owned channels, while ensuring consistent messaging across all touchpoints. Key Responsibilities: - Develop and execute integrated marketing campaigns to increase brand visibility and lead generation - Drive lead...