Manager, Specialty Segments

Job description

Requisition ID: 257721 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. As the Manager, Specialty Segments, you will be apart of an exciting opportunity within the Client Value & Primacy team to lead marketing strategies, planning and execution of key multi-channel acquisition, engagement and retention initiatives. With a heavy focus on acquiring and entrenching Specialty segment clients (New-to-Canada, Professionals, Students, and Employee Banking), this role supports the bank’s ambitious customer growth goals, working closely with stakeholders from product, analytics, marketing, and channel. Is this role right for you? In this role, you will: Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have: - Lead end-to-end design, execution, optimization, and post campaign reporting of multi-channel marketing programs to drive revenue and profitability across specialty segments - Use research, performance data, and customer insights to deliver lifecycle marketing strategies (acquisition, engagement, retention) across branch, contact centre, and digital channels. - Manages key relati...