Data Analyst (SMART!)

Job description

Main Responsibilities End-to-end analytical support for Smart! initiatives, campaigns, and product development Proactively generating hypotheses, deriving insights, and translating them into actionable business recommendations Conducting analyses such as: customer lifecycle & churn, customer segmentation & journey analysis, campaign performance & post-mortems, A/B testing and experimentation, forecasting and business case evaluation Supporting key areas: Smart! lifecycle optimisation, development of Smart! portfolio (Smart! Trial, external partnerships, Coins programme), loyalty and engagement growth via various incentives Building and maintaining dashboards and dataflows for monitoring ongoing campaigns and initiatives Designing and monitoring KPIs, recommending corrective actions during live campaigns Collaborating closely with stakeholders across product, tech, UX, and business teams Effectively communicating insights and presenting recommendations in a clear, business-oriented way This is the right job for you if: have at least 2 years of experience analyzing large datasets and combining multiple data sources have practical knowledge of SQL - must have have experience with data...