Senior Marketing Technology and Process Lead Adobe Experience Platform Consultant

Job description

Mission Overview: This is a consultancy mission at a client site, where you will represent Keystone Solutions as a Senior Marketing Technology & Process Lead – Adobe Experience Platform (AEP). As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise and our values to every engagement. Mission Context: You will define new and adapted MarCom operational models, processes, and roles/responsibilities in line with the Martech set-up and tooling. The mission focuses on the integration, adoption, and optimization of Adobe Workfront and its synergy with the broader Adobe Experience Platform ecosystem (Journey Optimizer, Analytics, Target, DAM, etc.). You will lead the marketing operations transformation, ensuring a smooth transition from Wrike to Workfront and maximizing the platform’s capabilities for campaign intake, briefing, execution, validation, and archiving. Responsibilities: - Design and implement future-proof workflows in Workfront, aligned with AEP’s data and automation capabilities. - Translate business needs into technical requirements for IT and Adobe. - Train and upskill teams on new processes, ensuring adoption and efficiency...