Senior Manager, Brand Management

Job description

Job Description Summary: Senior Manager, Brand Management – Germany Location: Germany: Function: Marketing: Build the Brands That Shape Moments. At The Coca‑Cola Company , our brands don’t just compete on shelves, they live in culture. We’re looking for a Senior Manager, Brand Management to lead one of our iconic brands in Germany and turn bold strategies into powerful, consumer‑first experiences. This role is for a passionate brand leader who thrives on ownership, moves confidently between strategy and execution, and knows how to connect insight, creativity, and commercial impact. The Opportunity: You will own the brand agenda in Germany and translating global vision into locally relevant ideas that drive growth and build long‑term brand love. From integrated campaigns to standout experiences, you will shape how millions of consumers engage with our brand every day. Your Impact: - Lead end‑to‑end brand activation across paid, owned, and earned channels - Turn consumer and performance insights into clear growth opportunities - Deliver best‑in‑class campaigns spanning media, digital, experiential, shopper, and sampling - Localize global assets while protecting brand integrity and cr...