Product Manager - Tagging & Implementation

Job description

Overview This role sits within the Group Data team which is comprised of AI, Data Platforms, and the Data Analytics & BI function. As part of the Data Analytics practice—one of six specialist areas—you will be embedded within the tagging capability, which is responsible for end-to-end digital data capture and implementation. The team plays a critical role in managing front-end tagging across digital platforms, leveraging tools such as Tealium to capture customer interactions (e.g. item selections, basket additions) and ensure data is accurately passed through to analytics teams. This enables deeper insight into customer behaviour and supports optimisation of the end-to-end digital journey. Leading a team of tagging specialists, you will drive the evolution and scalability of tagging and implementation across the business. The role focuses on ensuring robust, high-quality data capture from initial concept through to delivery, enabling analysts to generate actionable insights that enhance customer experience and business performance. What's the job?: - Define and lead the long-term vision, strategy, and roadmap for tagging and implementation. - Act as the subject matter expert, champ...