VP, Data Science

Job description

Job Description: Role Summary Reports to: EVP, Data Experience: Lead Dentsu’s measurement and marketing science capability across MMM, RBA, incrementality, forecasting, and market design. You will own the science and partner closely on the product—developing and validating models (Meridian, Bayesian methods) and collaborating with AI Agent Developers and Data Architecture teams to deploy these models as scalable, client‑facing solutions. Think in products, deliver through collaboration. The team already operates mature MMM workflows and deployed AI tools serving clients. This role expands their impact, advances methodological rigor, and builds the next generation of measurement products. You will help attract and develop data scientists who combine strong methodology with a product mindset, building a team that strengthens Dentsu’s edge in applied measurement science. Key Responsibilities: - Own the strategic direction for measurement science across MMM, RBA, incrementality, forecasting, and market design—establishing clear methodology standards for the practice. - Lead a team of six (1 onshore Director and 5 offshore Data Scientists), recruiting and developing talent with strong p...