Director, Marketing Communications

Job description

Description Position Summary: The Director, Marketing Communications will play a critical role as the driving force behind PowerStop’s retail media, digital media, PR, graphic design and advertising content efforts. They will help PowerStop maximize both growth and ROI by optimizing our media mix, targeting, and advertising content, all while embracing a fast in-market test/learn/execute approach. We invest 5% of our net sales in marketing today, with a heavy % of spend on the Amazon platform, as it represents a third of our business. We are looking for individuals with expertise in Amazon, but also strong understanding of top-of-funnel tactics - we have an opportunity to drive much higher awareness to grow our consumer base. The Director, Marketing Communications will be responsible for actively managing our investments in retail media across customers, as well as digital media related to the PowerStop brand and website. They will also partner with both internal and external resources to oversee creation of all needed content for that media – including videos, banner ads, image carousels, PDP A+ content, website content, selling materials, and packaging designs for innovation. The...