Account Executive - KPAX

Job description

E.W. Scripps is seeking an Account Executive for KPAX to help local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television. WHAT YOU’LL DO: - Sell advertising solutions to local and regional businesses and advertising agencies. - Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment. - In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available. - Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers. - Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies i...