JobMesh

Associate Manager, Digital Marketing - Social

Mattel · East Aurora, New York, US

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys.

Job description

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: The Associate Manager, Digital Marketing will support the development and execution of a social-first brand strategy, helping shape how the brand shows up across platforms, communities, and culture. This role partners closely with the Manager/Director to bring the brand vision to life, with a focus on driving cultural relevance, audience engagement, and growth through social, creator, and digital ecosystems. This individual will play a key role in translating brand strategy into compelling social and integrated campaigns, ensuring the brand is actively participating in culture. T...