Head of CRM - Go.Compare

Job description

What you'll be doing The Head of CRM will develop and execute the overall customer relationship strategy to maximise retention, loyalty, and customer lifetime value (CLV) and report into the VP of Marketing This senior leader will oversee the implementation and management of CRM systems, analyse customer data to identify trends, and lead cross-functional efforts to personalize marketing, sales, and customer service interactions, constantly optimising results Key Responsibilities: Experience that will put you ahead of the curve - CRM Strategy: Promote long-term growth through integrated customer engagement, segmentation, and retention strategies. - System Ownership: Manage CRM tech stack ( Salesforce ) - Data Insights: Analyse customer behaviour to guide personalization and inform marketing decisions. - Campaign Delivery: Lead automated, multi-channel journeys (Email, SMS, Push) with targeted segmentation. - Leadership: Hire and develop a data-driven CRM team focused on a customer-centric culture. - Collaboration: Align CRM projects with Sales, Product, and Marketing to meet business goals. - Performance & ROI: Report on key metrics ( CLV, Retention, Churn, ROI ) to senior stakehold...