Director, Assets and Experiences Turkiye

Job description

Job Description Summary: EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigo r while developing local content, partnership and experiences. Focus, Scope , & Impact: Own and elevate assets and experiences, ensuring they deliver emotional connection, memorability, and commercial impact across live, retail, and experiential solutions . - Assets Strategy & Management : Define local assets strategy, aligned with category and connection priorities. Lead planning, negotiation, and execution of brand assets. Ensure assets are modular, s...