Senior Product Manager THV Marketing

Job description

Develop an annual product marketing plan and execute to effectively market Edwards products to various stakeholders, including Edwards internal teams, clinicians and hospital administrators. How you’ll make an impact: - Develop comprehensive marketing plans including strategies and tactics in case of major product launches - Lead the execution of product launches in collaboration with regional partners as appropriate including stakeholders readiness (e.g., training on product, messaging, and competition) - Build relationships with key opinion leaders (KOL) to help inform product communication and understand current market environment and competition - Develop product marketing campaigns and messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements - Develop product materials and programs that support product differentiation and commercialization strategies - Lead major projects to enhance Edwards' congress presence - Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders - Develop the clinical st...