Senior PR Manager, Elgato

Job description

Product PR & Review Management — Turn launches into cultural moments and reviews into competitive advantages. Own the full product PR lifecycle: messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato NPIs and partnership announcements Build and maintain a tiered media list across tech, creator-focused, lifestyle, and business publications Develop reviewer briefing kits that translate specs into creator outcomes and drive Elgato products strategies and narratives Manage seeding strategy for new product categories, identifying which creators and journalists get early access and why - creating momentum for every Elgato NPI Track review sentiment, message pull-through, and share of voice. Feed insights back into product and marketing teams Collaborate with Corsair Gaming and Fanatec teams on coordinated Stream Deck Everywhere launches: aligning embargo timing, shared media briefings, co-branded narratives, and cross-ecosystem storytelling that positions Stream Deck as the unifying platform across gaming peripherals, sim racing, and creator tools Strategic PR & Thought Leadership — Shape the narrative. Don’t j...