Senior Vice President, Analytics & Measurement
Acosta Group · Mississauga, Ontario, CA
The Senior Vice President, Analytics & Measurement is an executive leader responsible for delivering best‑in‑class measurement, insights, and analytics solut...
Job description
The Senior Vice President, Analytics & Measurement is an executive leader responsible for delivering best‑in‑class measurement, insights, and analytics solutions across four integrated marketing agencies (Mosaic, Premium, ActionLink and Product Connections). This role serves as the senior analytics authority and strategic advisor to clients while ensuring consistent, high‑quality analytics delivery across agency teams. Reporting directly to the President, this leader will unify analytics vision, elevate analytic rigor, and strengthen client trust by ensuring insights clearly connect marketing activity to business outcomes. Success in this role requires deep agency experience, executive presence with clients, and the ability to operate at both strategic and operational levels. Client Leadership & Advisory: - Serve as the senior analytics leader in Brand Advocacy Solutions. - Ensure that our clients are receiving best-in-class analytics, measurement, and reporting. - Translate complex analytics into clear, compelling narratives that influence clients’ decision‑making. - Participate in new business development, pitches, and client growth opportunities as the analytics subject‑matter e...