Strategist, Content

Job description

Title: Strategist, Content Position Type: Search Type: External - minimum 7 days Department: 30R003 - StudentSuccess,Outreach&Opportunity: Division: 5R0000 - Student Success,Opportunity&Engage: Position Location: Richmond Campus: Driver Classification: Non-Driver: FLSA: Exempt: Schedule Type: Full Time (37.5 hrs per week or more) Hours Per Week: Additional Schedule Details: May require occasional evening or weekend work for enrollment events or major digital campaigns. Posted Salary Grade: Exempt - G22 Retirement: KTRS: Contact Person: Elizabeth Ballou: Job Summary/Basic Functions: The Content Strategist is responsible for developing and optimizing strategic messaging and storytelling that supports EKU’s student recruitment, enrollment and retention efforts. As a key member of the Communications & Content team, this role focuses on content strategy, messaging development, copywriting and storytelling across EKU’s email marketing, social media, web, digital ads, video scripts and print materials. This position ensures that all content aligns with EKU’s brand, strategic priorities and audience engagement goals, effectively communicating EKU’s value proposition to prospective students...