Senior Marketing Analyst

Job description

Loureiro Engineering Associates is seeking a Senior Marketing Analyst to join our team in Plainville, CT. In this role, you will lead the development of marketing campaigns, provide actionable insights to support strategic Business Development planning, and collaborate across departments to enhance performance tracking, refine targeting, and drive continuous improvement. What You’ll Do: - Create campaigns, presentation materials, and narratives to support Business Development efforts - Present data-driven recommendations to managers and senior leaders - Lead research on customer behavior, market conditions, and industry trends - Partner with marketing team to test and refine strategies - Oversee CRM reporting, workflows, and sales funnel - Monitor revenue KPIs across markets and established growth engines, including ROI, conversion rates, and cost-per-lead Who You Are: - Someone with advanced presentation and narrative development experience - Proficient in Google Analytics, CRM systems, and marketing automation tools - A strong collaborator and communicator - Strategic and business-minded - Experienced in manufacturing, industrial, utility, and/or public sectors (a plus) What You...