Growth Media Specialist
Create Wellness · New York City, New York, US
The Role We’re hiring a Paid Media Specialist to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing.
Job description
The Role We’re hiring a Paid Media Specialist to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing. This role is for someone who: You’ll be deeply involved in paid search, paid social, video, and creator-led advertising, with room to grow across channels and responsibility as we scale. - Loves being in the platforms - Is highly analytical and data-oriented - Is excited to help scale budgets, creative testing, and reporting across growth channels - Thinks about paid media in the context of the entire business, not just one dashboard What You’ll Do: Paid Media Execution & Optimization: - Support - build, launch, and optimize campaigns across: - Paid Search (Google) and YouTube - Programmatic & CTV (where applicable) - Meta, TikTok - & More - Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing - Execute structured creative tests across formats, creators, and platforms - Support scaling decisions through in-platform analysis and experimentation Analytics, Reporting & Measurement: - Pull and analyze performance reports across channels - Conduct cohort analyses and funnel analysis using platform...