Performance Marketing Specialist

Job description

Job DetailsJob Location: Esperson - Houston, TX 77002Position Type: Full TimeSalary Range: $55,000.00 - $65,000.00 Salary/yearJob Category: MarketingJob Title: Performance Marketing Specialist Department: Marketing: Reports to: Director, Marketing: Purpose: The Houston Symphony is seeking a Performance Marketing Specialist to lead the planning, execution, optimization, and reporting of paid media campaigns across digital channels. This role is critical to driving patron acquisition, increasing seats sold, effectively managing advertising spend, and supporting full-funnel marketing strategies through paid search, paid social, programmatic, and other performance channels. Essential Job Function: Create pathway for increased ticket sales with reduced costs. With direction from the Chief Marketing Officer and Marketing Director, implement the digital advertising strategy for symphony subscriptions, flex packages, single tickets and lead generation. Own the day-to-day management of paid campaigns across Google Ads, PMax, Meta, TikTok, LinkedIn, YouTube, programmatic display/retargeting, digital radio and CTV platforms (e.g., Hulu, Roku, Netflix). Develop and execute paid media and retar...