Social Media Specialist
Samsonite · Oudenaarde, Flanders, BE
What You'll Do The Social Media Specialist plays a key operational role in shaping and amplifying our digital presence.
Job description
What You'll Do The Social Media Specialist plays a key operational role in shaping and amplifying our digital presence. Your primary mission is to create, produce, and manage engaging content and paid campaigns across all social media platforms, ensuring consistency, creativity, and alignment with our corporate identity. Develop and manage a social calendar aligned with product launches and internal initiatives Simplify ideas into compelling digital storytelling Create and publish high-quality content for social media platforms Produce engaging video and photo content using tools like CapCut or Canva Collaborate with: designers to generate high-impact digital content Manage and optimize: organic and paid campaigns at an EU level for different European countries Execute paid social ads on Meta, TikTok and Pinterest (knowledge of smartly is a plus). Manage day-to-day: operations of all channels, responding to users in a timely and brand-aligned manner Foster engagement: and strengthen the sense of community within our digital ecosystem Monitor performance: and ensure regular, consistent activity across all platforms. Identify and collaborate with influencers to create buzzworthy cont...