Senior Designer
Critical Mass · Calgary, Alberta, CA
We're looking for a Senior Designer who can operate in two gears simultaneously: campaign thinker and systems builder.
Job description
We're looking for a Senior Designer who can operate in two gears simultaneously: campaign thinker and systems builder. You bring the creative instinct to develop compelling, on-brand campaigns and the structural thinking to build the templates, components, and frameworks that make those campaigns scalable and repeatable. You design work that reaches millions across the globe, and you do it with precision, storytelling instinct, and a genuine passion for the details. You Will: - Design high-quality digital creative assets across growth-oriented surfaces: email, lifecycle campaigns, display ads, and landing pages. - Move seamlessly between campaign-level creative thinking (developing innovative narratives and visual concepts) and systems-level design work (building templates, components, and libraries that scale across surfaces and channels) - Translate strategic briefs into polished, scalable, and deployment-ready creative solutions. - Work within brand standards and established Figma component libraries, maintaining consistency, production accuracy, and brand fidelity across high-volume deliverables. - Collaborate closely with copywriters, project managers, photo art directors, dev...