Digital Content Specialist

Job description

Job DetailsJob Location: Ann Arbor MI - Ann Arbor, MI 48108Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $31.00 - $33.38 HourlyTravel Percentage: NegligibleJob Shift: DayJob Category: TelecommunicationsSummary In alignment with Gift of Life Michigan’s core purpose and core values, the Digital Content Specialist leads day-to-day execution across Gift of Life Michigan’s owned and priority digital platforms. This role develops compelling content, manages publishing calendars, improves digital performance and helps connect audiences to our mission through thoughtful storytelling and user-focused experiences. This role collaborates with the social media team but does not serve as the primary owner of social media channels. Duties & Responsibilities: The following job duties and responsibilities are stated in broad terms and not intended to be inclusive. Those in bold are essential duties of the position: Maintain and update website content, landing pages, blogs and priority web pages. Improve user experience, readability and content flow across digital properties. Apply SEO best practices to increase discoverability and traffic. Manage content presence on channels...