Sr. Marketing Specialist, Equipment

Job description

JOB OVERVIEW: This position is responsible for planning, designing, and executing growth marketing initiatives in the Equipment category. This individual will collaborate with a variety of teams, including customer acquisition, content, analytics, sales, business partners, agencies, and contractors, to deliver high-impact marketing campaigns that drive incremental revenue. The ideal candidate will be results-driven, team-oriented, and will possess a strong creative drive. KEY RESPONSIBILITIES: - Develop, maintain, and establish the vision for the successful architecture, process, communication, reporting, development, and performance of high-impact campaigns and full marketing funnels that drive incremental revenue. - Work with growth team members, key stakeholders, suppliers, and the marketing planning & analysis team to identify and prioritize campaign targets, forecasts, and budgets. - Lead growth marketing initiatives, including the development and iteration of ads, optimization of media, and driving micro- and macro-conversions in a variety of channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions, and form fills. - Partner closely with the...