JobMesh

Lead Growth Product Marketing Manager

Mobilityware · Irvine, California, US

MobilityWare is looking for a Lead Growth Product Marketing Manager to join our Marketing Team!

Job description

MobilityWare is looking for a Lead Growth Product Marketing Manager to join our Marketing Team! This is an exciting opportunity for a marketing leader who thrives at the intersection of strategy, creativity, and analytics—someone who can turn insights into action and drive meaningful marketing performance across our portfolio. If you’re passionate about growth, experimentation, and leading high-impact marketing initiatives, we’d love to hear from you. Responsibilities: - Own your titles! - Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health - Monitoring Title performance weekly - ​Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing - ​Manage research, development, testing, and analysis of UA and ASO creatives - ​Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas - ​Work with ASO manager to create a roadmap that incorporates learnings from performance creatives - ​Take a metrics-driven approach to creative iteration and localization - ​Col...