Director or Senior Director of Marketing & Digital Strategy

Job description

Position Function: Drive revenue-focused marketing initiatives, digital strategy, and ticket holder communications for Mississippi State Athletics, with a strategic emphasis on growing attendance, expanding brand awareness, deepening fan engagement, and maximizing overall revenue. Salary Grade : 15: Please see Staff Compensation Structure for salary ranges. Essential Duties and Responsibilities: 1. Oversee development and execution of innovative revenue generating and fan engagement digital strategies utilizing email marketing, digital media (organic and paid), web platforms, and mobile app among other methods. 2. Develop and execute a full-scale email marketing program including promotional campaings, nurture sequences, transactional communication, re-engagement and win-back campaigns, and gameday messaging; leveraging audience segmentation and personalization to drive ticket sales, donations, and fan engament. 3. Manage email marketing infrastructure including list growth and hygiene, CRM-intergrated automation workflows, behavioral trigger campaigns, A/B Testing; reporting regulary on open rate, click-through rate, conversion rate, and email-attributed revenue. 4. Oversee paid d...