Services Marketing Manager

Job description

JOB SUMMARY: The Services Marketing Manager is responsible for developing and executing marketing strategies and plans for services that drive business growth and customer engagement. This role focuses on communicating the value of services with relevant Midmark product lines, in close partnership with downstream product marketing, to strengthen the overall value proposition from Midmark. The manager uses market insights, customer feedback, and competitive analysis to help inform service strategy and support commercial success across Midmark businesses. ESSENTIAL/PRIMARY DUTIES: Strengthens service category positioning by clearly defining messaging and communicating value to target audiences. Leverages cross-functional insights to identify market trends, customer needs, and competitive dynamics that shape marketing strategy. Continuously improves service offerings through ongoing market research, trend monitoring, and customer feedback analysis. Drives awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives. Ensures unified market communication by integrating services messaging with product marketing for consisten...