Sr Product Owner- Web Platform

Job description

Responsibilities include but are not limited to: - Own the end-to-end delivery of web initiatives--from strategy to execution, actively managing backlog, writing user stories, and ensuring timely sprint delivery. - Define and maintain the product vision, roadmap, and backlog for all web properties and align web initiatives with business goals, marketing strategies, and customer experience objectives. - Prioritize features and enhancements based on data-driven insights and stakeholder input. - Drive the website content strategy, ensuring content is aligned with brand voice, SEO best practices, and customer engagement goals. - Collaborate with marketing and creative teams as well as external vendors to deliver compelling, personalized, and dynamic content experiences. - Establish governance for content creation, approval, and publishing processes and identify emerging trends, technologies, and best practices to drive innovation across web platforms. - Leverage AI-driven solutions and advanced marketing tools to enhance personalization, automate workflows, and improve user experience. - Serve as Scrum Master for the web development team, facilitating sprint planning, daily stand-ups,...