Director, Commercial Marketing Acute Care

Job description

The Director, Commercial Marketing – Acute Care is responsible for leading the marketing strategy, planning, and execution of the Acute Care portfolio across key customer segments (e.g., hospitals, IDNs, health systems, laboratories). This role is accountable for driving demand, market share growth, and revenue by developing and implementing integrated commercial marketing programs that align with sales objectives and overall business strategy. The Director will partner closely with Sales, Medical/Clinical Affairs, Market Access, Finance, and Product Management to position our Acute Care solutions, create differentiated value propositions, and deliver impactful campaigns that increase adoption and utilization in target segments and accounts. Job Expectations: Strategy & Planning: - Develop and own the commercial marketing strategy for the Acute Care business, aligned with corporate and business unit strategies and goals. - Conduct market assessments, segmentation, and targeting to identify and prioritize high-value customer segments and growth opportunities. - Define clear positioning, messaging, and value propositions for Acute Care products and services, tailored by segment and s...