Sr. Business Analyst – Motorcycle Insurance

Job description

Plymouth Rock is seeking a mid-level professional to support the Marketing Director of our Motorcycle Insurance product. This role combines business analysis, project coordination, and customer-focused strategy , with a strong emphasis on marketing effectiveness, retention, and understanding the motorcycle customer . The motorcycle product (Rider Insurance) is a smaller but profitable portfolio within the Plymouth Rock enterprise, which makes thoughtful management especially important. This role helps ensure we continue to serve our customers well, make smart use of resources, and manage the product responsibly throughout its lifecycle. The right person for this role is curious, practical, and customer-minded — someone who understands that success comes from strong follow-through, clear communication, and an appreciation for the unique needs of motorcycle riders. RESPONSIBILITIES: Marketing & Portfolio Insights: - Track and summarize key performance metrics related to marketing effectiveness - Partner with creative, product and customer facing teams to maintain brand consistency across all touchpoints - Monitor and optimize performance of Rider.com - Assist in management of digital...