Category Lead Specialist

Job description

About us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson. About the role: As our Category Lead Specialist, you will: Drive commercial success by fully understanding the market, consumer, media landscape, competitors, and retail customers in the categories. Support with implementation and delivery of the key marketing campaigns plan, local projects, influencer activation, media budget and campaign implementation. Oversee forecasting and align it with budgeting and demand planning for the categories. Lead execution efforts, collaborating with distribution channels to shape Joint Business Plan (JBP) strategies for each account. Assist with the development of effective media communications, working with media team to deliver best in class media execution, track media campaign perform...