Director, Media Strategy & Planning

Job description

Location: On site in locations listed in job posting Overview: First Horizon is seeking a Director of Media Strategy & Activation to lead the evolution of our media function into a modern, strategic, and integrated media engine. This role will serve as the internal leader for media strategy, responsible for translating business objectives into clear, full-funnel media plans that drive both brand impact and business outcomes. The Director will partner closely with our media agency of record to co-develop media strategies, ensuring a strong point of view, clear direction, and alignment across all stakeholders. Key Responsibilities: - Media Strategy & Integrated Planning - Translate business goals and marketing objectives into clear, actionable media strategies - Define audience approach, channel mix, investment strategy, and phasing across the funnel - Lead development of annual, quarterly, and campaign-level media plans, including investment allocation, channel roles, and phasing across the funnel - Ensure media strategies clearly connect media KPIs to business outcomes, with a strong understanding of how channel performance drives broader business goals - Provide POV on creative st...