CRM Marketing Manager

Job description

The Fishbrain Team has built and maintains the #1 fishing app in the US, designed for people who are passionate about fishing and outdoors. Our mission is to deliver an incredible experience that helps anglers achieve their fishing dreams, today and tomorrow. Want to take the #1 fishing app in the US with millions of users to the next level? Now is your chance! Our lifecycle communication has a direct impact on activation, retention, and subscription growth. We're now looking for a CRM Marketing Manager to join our CRM team and help us take that work to the next level. You'll report to the Head of CRM, and work closely with our CRM Campaign Manager as well as cross-functionally with our product teams and BI. We each run our own projects, but we make the bigger decisions together. This is a hands-on role with an analytical and strategic lean. You'll own lifecycle journeys and experiments end-to-end, and help us get sharper at measuring what CRM drives. The CRM function is growing in ambition. We want to be more systematic, more data-driven, and more integrated with the product teams. AI is also reshaping what execution looks like in CRM work, and we're looking for someone who finds...